Analytics Tracking Code

You should add Analytics tracking code to your site___________________

a) before documenting your business objectives
b) after implementation planning
c) when it’s convenient for your IT team
d) during measurement planning

Answer:
b) after implementation planning


 

You should include Google Analytics tracking code on every page of a website you want to track.

a) True
b) False

Answer:
a) True


 

Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page?

a) Annotations
b) Real-Time
c) Secondary dimensions
d) Intelligence Alerts

Answer:
b) Real-Time


 

True or False: To collect mobile application data with Google Analytics, you should implement the exact same code you use for your website tracking.

a) True
b) False

Answer:
b) False


 

Which of the following technologies on your site influence how you implement Analytics?

a) Server redirects
b) Query string parameters
c) Flash and AJAX events
d) Responsive web design
e) all of these answers are correct

Answer:
e) all of these answers are correct


 

The code snippet for tracking websites with Google Analytics is written in:

a) AJAX
b) Flash
c) JavaScript
d) PHP

Answer:
c) JavaScript


 

Which of the following platforms is Google Analytics capable of tracking? Check all that apply.

a) User activity on a website
b) User activity on a mobile website
c) User activity on a mobile application
d) User activity on a gaming console
e) User activity on any digitally connected device

Answer:
a), b), c), d), e)


 

Which of the following would you use to send data from a website to Google Analytics?

a) Campaign Tracking paramenter
b) JavaScript tracking code
c) none of these would be appropriate
d) Google Analytics mobile SDK

Answer:
b) JavaScript tracking code


 

Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?

a) Measurement Protocol
b) any of these would be appropriate
c) Campaign Tracking parameter
d) JavaScript tracking code
e) Google Analytics mobile SDK

Answer:
a) Measurement Protocol 


 

It is recommended that you place the Google Analytics javascript tracking code:

a) just after the opening <head> tag
b) just before the closing </head> tag
c) just after the opening <footer> tag
d) just before the closing </footer> tag

Answer:
b) just before the closing </head> tag


 

The tracking code in Google Analytics:

(select all that apply)

a) connects data to your specific Google Analytics account
b) sends data back to your Google Analytics account for reporting
c) tracks changes in your AdWords account
d) identifies new and returning users

Answer:
a). b), d)


 

The same type of Google Analytics tracking code should be used for both a website and a mobile app.

a) True
b) False

Answer:
b) False


 

In order to distinguish between users on web pages, Google Analytics:

a) uses the IP address of a device that accesses the site
b) uses the city, state and country of a visitor that access the site
c) creates anonymous unique identifiers using third-party cookies
d) creates anonymous unique identifiers using first-party cookies

Answer:
d) creates anonymous unique identifiers using first-party cookies


 

Third-party data may be joined with the Google Analytics data collected via the tracking code.

a) True
b) False

Answer:
a) True


 

How is Google Analytics able to determine if a group of website interactions are all from the same user device?

a) By detecting what city, operating system and browser the hits come from
b) By setting a unique ID for the device that is attached to each hit
c) By grouping together all hits that are collected within a 30 minute time period
d) Google Analytics is not able to detect if a group of interactions are from the same user device

Answer:
b) By setting a unique ID for the device that is attached to each hit


 

Rather than using the random numbers that the tracking code creates, you can override the unique ID with your own number.

a) True
b) False

Answer:
a) True

 

Continue with questions about  Accounts, Views & Filters

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2 thoughts on “Analytics Tracking Code

  1. Zac

    The answer to this question is incorrect: Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?

    The answer is A not B

    Reply

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