If you would like to quickly generate campaign tags for tracking, what tool should you use?
a) The Measurement Protocol
b) The Segment Builder
c) The URL Builder
d) The Goal Selector
Answer:
c) The URL Builder
What are the three different campaign tags that Google Analytics requires for accurate campaign tracking?
a) Medium, Source, and Content
b) Medium, Source, and Campaign
c) Campaign, Content, and Term
d) Source, Content, and Term
Answer:
b) Medium, Source, and Campaign
Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the „All Traffic“ report? Select all that apply.
a) utm_campaign
b) utm_term
c) utm_source
d) utm_medium
e) utm_content
Answer:
a), c), d)
Note: The latest version of the Campaign URL Builder only requires the field Campaign Source (utm_source) and of course the website url.
Which of the following is a valid tagged custom campaign? Select all that apply.
a) www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring
b) www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter
c) www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign=spring&utm_term=backpacks
d) www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1
Answer:
a), b), c), d)
Which of the following is the correct format for a custom campaign parameter added to a URL?
(select all that apply)
a) www.googlemerchandisestore.com/?utm campaign=fallsale
b) www.googlemerchandisestore.com/?utm_campaign=fallsale
c) www.googlemerchandisestore.com/?utm_campaign=fall_sale
d) www.googlemerchandisestore.com/?utm_campaign = fall sale
Answer:
b), c)
Which campaign parameter is NOT standard in Google Analytics?
[2017 question]
a) utm_adgroup
b) utm_source
c) utm_medium
d) utm_content
Answer:
a) utm_adgroup
What is the purpose of the URL builder?
a) to generate a URL with tracking parameters
b) to optimize landing pages
c) using the URL builder is required in order to track AdWords visits
d) to generate the URL tracking parameters that need to be appended to an organic search result
Answer:
a) to generate a URL with tracking parameters
Which is the recommended parameter for identifying different versions of an ad?
a) utm_ad
b) utm_medium
c) utm_creative
d) utm_content
Answer:
d) utm_content
For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions?
a) Source and Medium
b) Source, Medium, Campaign, and Ad Content
c) Campaign and Medium
d) Campaign and Ad Content
Answer:
a) Source and Medium
Which of the following traffic mediums are automatically tracked by Google Analytics without extra tagging or account linking? Check all that apply.
a) search
b) referral
c) cpc
d) organic
e) email
f) display
g) ppc
i) (none), when the traffic source is “direct”
Answer:
b), d), i)
Which campaign tracking variables should you always use when manually tagging a URL?
a) utm_content, utm_campaign
b) utm_source, utm_medium, utm_campaign
c) utm_source, utm_content
d) utm_campaign, utm_adgroup, utm_term
Answer:
b) utm_source, utm_medium, utm_campaign
Which of the following should you manually tag with campaign tracking variables? Check all that apply.
a) Banner ads
b) AdWords campaigns
c) Referrals
d) Organic search traffic
e) Non-AdWords CPC campaigns
f) Email campaigns
Answer:
a), e), f)