Events

You want to know whether button X is clicked more often than button Y. Which of the following would be most useful?

a) Events
b) Annotations
c) Intelligence
d) Real-Time

Answer:
a) Events


 

You want to measure the percentage of sessions during which the user clicks a “product detail” button. Which of the following would you need to do in order to see this information?

a) Track the button as a page view and look at the Events Overview
b) Track the button with an event and set up an event goal
c) Enable the button as a KPI and set up a dashboard
d) Set up a “product details” button in the ecommerce JavaScript
e) None of these options will work

Answer:
b) Track the button with an event and set up an event goal


 

You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?

a) set up Real-Time reporting
b) set up a dashboard
c) set up an event goal
d) set up a custom report

Answer:
c) set up an event goal


 

In order to see data in the Events reports, which of the following must you do in addition to implementing the standard Google Analytics tracking code on your site?

a) Set up Event Tracking on the Account settings page and specify which types of events you want to track
b) Set up Event Tracking on the Property settings page and specify which types of events you want to track
c) Add additional Event Tracking code to each action on your site that you want Google Analytics to track as an event
d) None of the above. Events are automatically tracked with the standard Google Analytics tracking code.

Answer:
c) Add additional Event Tracking code to each action on your site that you want Google Analytics to track as an event


 

What four parameters can you include with an event hit for reporting?

a) Category, Action, Label, Total Events
b) Category, Action, Label, Unique Events
c) Category, Action, Label, Value
d) Event, Category, Action, Label

Answer:
c) Category, Action, Label, Value


 

If a user watches a video with event tracking three times in a single session, the number of Unique Events will be counted as:

a) 0
b) 1
c) 2
d) 3

Answer:
b) 1

Continue with questions about External Data

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