External Data

Which of the following technologies or features can be used to add data to Google Analytics?

a)     Data Import, Real-Time
b)     Data Import, Intelligence
c)     Data Import, Measurement Protocol
d)     Real-Time, Intelligence

Answer:
c) Data Import and Measurement Protocol


 

You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?

a)     Analytics Intelligence
b)     Data Import
c)     Segments
d)     Annotations
e)     Custom Reports

Answer:
b) Data Import

(note: there is an older version of this question where the answer instead of this is “Dimension Widening”)


 

Which of the following is an example of adding internal context to your data?
Choose one.

a) Using third-party data from your competition to set targets for your own site performance.
b) Using a monthly visits benchmark from your industry as a whole to set targets for your own site performance.
c) Using your site’s historical monthly visits data to set a future monthly visits target.

Answer:
c) Using your site’s historical monthly visits data to set a future monthly visits target.


 

The measurement protocol can collect and send user activity data to Google Analytics from any web-connected device, such as a ticket kiosk.

a) True
b) False

Answer:
a) True


 

Similar to the JavaScript and mobile SDKs, you’ll need to include a tracking ID with each hit collected by the Measurement Protocol.

a) True
b) False

Answer:
a) True


 

How can you add data to Google Analytics from other sources? (select all that apply)

a) Link your AdWords account to Google Analytics to import advertising data
b) Use Cost Data Upload to import click and cost data from non-AdWords campaigns
c) Import a .csv file into Google Analytics to attach new dimensions to existing dimensions
d) Upload data to Google Spreadsheets and automatically sync it with your Google Analytics account

Answer:
a), b), c)


 

To add external data to Google Analytics using the Data Import feature, you must have:

a) a key that links the imported data with Google Analytics
b) a key that links the imported data with your AdWords account
c) an SDK that links the imported data with Google Analytics
d) an API that links the imported data with your AdWords account

Answer:
a) a key that links the imported data with Google Analytics


 

What are the two methods of importing external data into Google Analytics using Dimension Widening?

(select all that apply)

a) Linking to Google Spreadsheets
b) Using the Mobile SDKs
c) Using the API
d) Uploading a spreadsheet or CSV file

Answer:
c), d)

 

Continue with questions about Mobile apps

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3 thoughts on “External Data

    1. GAIQ Team Post author

      Hello Karl,
      the reason for writing the correct answer at the end is to give people the chance to answer to question on their own first.

      Reply
  1. MW

    I agree, having the answers unrevealed below the fold allows me to answer the questions before scrolling for the correct answers.

    Reply

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