Digital analytics is
a) the analysis of quantitative data from your business
b) a process of continual improvement of the online experience
c) the analysis of qualitative data from your business
d) the analysis of data from your business and the competition
e) all of these answers are correct
Answer:
e) all of these answers are correct
Complete the definition of “digital analytics” by choosing the best option to fill in the blanks for the statement below.
“Digital analytics” is the analysis of qualitative and (a) ___________________ data from your business and the competition to drive a (b) ___________________ of the online experience that your (c) ___________________ and potential customers have which translates to your desired (d) ___________________.
(a) numeric, (b) continual change, (c) customers, (d) audience
(a) quantitative, (b) continual improvement, (c) customers, (d) outcomes
(a) numeric, (b) continual improvement, (c) customers, (d) audience
(a) quantitative, (b) continual change, (c) customers, (d) outcomes
Answer:
(a) quantitative, (b) continual improvement, (c) customers, (d) outcomes
What is the first step of analytics planning?
a) Document your technical infrastructure
b) Implement Google Analytics
c) Create your implementation plan
d) Define your overall measurement plan and business objectives
Answer:
d) Define your overall measurement plan and business objectives
Which of the following should be the first step you complete during the analytics planning process?
a) Implement Google Analytics
b) Create your implementation plan
c) Define your overall measurement plan and business objectives
d) Maintain and refine your plans
e) Document your technical infrastructure
Answer:
c) Define your overall measurement plan and business objectives
What is the order of steps when defining a measurement plan?
a) Business objectives > key actions > KPIs
b) KPIs > key actions > business objectives
c) Key actions > KPIs > business objectives
d) Business objectives > KPIs > key actions
Answer:
a) Business objectives > key actions > KPIs
To track website behavior data with Google Analytics, which steps will you need to complete?
(select all that apply)
a) Install Google Analytics software on your desktop
b) Create an Analytics account
c) Add the Analytics tracking code to each page of your site
d) Download the Analytics app
Answer:
b), c)
It’s important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publishers?
a) collecting user information for sales teams to connect with potential leads
b) selling products or services
c) encourage engagement and frequent visitation
d) all these options are equally relevant as business objectives for content publishers
Answer:
c) encourage engagement and frequent visitation
The demographics and interest category information in Google Analytics comes from
a) the DoubleClick third-party cookie
b) Google Tag Manager
c) survey data filled out by users
d) Information that you upload from your CRM
e) The AdWords first-party cookie
Answer:
a) the DoubleClick third-party cookie
When do Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?
a) when encrypted
b) in custom campaigns only
c) never
Answer:
c) never
A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
a) Google Analytics does not keep track of sessions by default
b) The visitor’s session expires after 5 minutes of inactivity
c) The visitor’s session expires once the visitor has exited your site
d) The visitor’s session expires after 30 minutes of inactivity
Answer:
d) The visitor’s session expires after 30 minutes of inactivity
When will Google Analytics end a default session?
a) After 30 minutes, regardless of user activity on your website
b) Once the user opens another browser window
c) When a user is inactive on your site for 30 minutes or more or closes a browser window
d) At noon every day
Answer:
c) When a user is inactive on your site for 30 minutes or more or closes a browser window
Which of the following would you use to set up a custom alert?
a) Intelligence
b) Real-Time
c) Conversions
d) Content
Answer:
a) Intelligence
Once your Google Analytics data has been processed, it can not be changed.
a) True
b) False
Answer:
a) True
Once Google Analytics processes the data it collects, it’s stored in a database where it can’t be changed.
a) True
b) False
Answer:
a) True
When Google Analytics processes data, one of the main tasks it completes is organizing hits into:
a) users and sessions
b) cohorts and interactions
c) registered users and browsers
d) purchasers and browsers
Answer:
a) users and sessions
A session in Google Analytics consists of:
a) The reports generated by users over a specific period of time
b) Interactions or hits from a specific user for all time
c) Interactions or hits from a specific user over a defined period of time
d) A group of users getting together in person to discuss analytics
Answer:
c) Interactions or hits from a specific user over a defined period of time
(Note: We like the idea of answer d) but unfortunately it’s wrong! :-))
By default, an Analytics session ends when inactive for:
a) 15 minutes
b) 30 minutes
c) 45 minutes
d) 60 minutes
Answer:
b) 30 minutes