Reports

What setting must you enable to see data in Demographics and Interests Reports?

a) Content Grouping
b) Advertising features
c) User permissions on the view
d)  In-Page Analytics

Answer:
b) Advertising features


Which report should you use to check if users are exiting from important pages on your website?

a) Landing Pages report
b) All Pages report
c) Exit Pages report
d) Pages report under Events

Answer:
c) Exit Pages report


What would you use to compare two date ranges in a report?

a) Hourly, Day, Week, Month views in the time graph
b) Real-time reports
c) Date range comparison
d) Account selector

Answer:
c) Date range comparison


Which of the following would you use to show two date ranges on the same graph?

a) secondary dimension
b) motion chart
c) plot rows
d) pivot table
e) date comparison

Answer:
e) date comparison


If you wish to see if report data is performing above or below the website average, which Google Analytics visualization should you choose?

a) Pivot view
b) Comparison view
c) Performance view
d) Percentage view

Answer:
b) Comparison view


 

Which of the following Audience reports would you use to see how often users return to your site?

a) Location reports
b) Language
c) Frequency & Recency reports
d) New vs. Returning reports
e) Engagement reports
f) Browser & OS reports
g) Mobile reports

Answer:
c) Frequency & Recency reports


If you wanted to work with other websites to send traffic to your pages, which report can provide you with some potential ideas for partners?

a) Channels report
b) Source/Medium report
c) Treemaps report
d) Referrals report

Answer:
d) Referrals report


The URL for the homepage of your site is example.com/index. You would like this to appear as “/home” in your Pages report. How can this be achieved?

a) Use a Search and Replace custom filter on the Request URI field where Search Strings is “/index” and Replace String is “/home”
b) Use a Search and Replace custom filter on the Request URI field where Search String is “www.example.com/index” and Replace String is “www.example.com/home”

Answer:
a) Use a Search and Replace custom filter on the Request URI field where Search Strings is “/index” and Replace String is “/home”


 

Which of the following would be most useful for ranking pages according to revenue contribution?

a) Page Value
b) Bounce Rate
c) Revenue
d) ROI
e) Margin

Answer:
a) Page Value


 

To see the bounce rate of a specific medium in an Acquisitions report:

Check all that apply.

a) Change the primary dimension in the Channels report to “Medium” and view the Bounce Rate metric
b) Change the primary dimension in the Source/Medium report to “Medium” and view the Bounce Rate metric
c) Change the primary dimension in the Referrals report to “Medium” and view the Bounce Rate metric
d) You cannot see this information in any Acquisitions reports.

Answer:
a) + b)


 

Which of the following types of traffic will show in the “Campaigns” report?

Check all that apply

a) Visits from Google AdWords campaigns that have autotagging enabled
b) Visits from Google AdWords campaigns that have autotagging disabled and no manual campaign tagging
c) Visits from all links tagged with the parameter utm_medium=cpc
d) Visits from all links tagged with the utm_campaign parameter

Answer:
a) + d)


 

Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?

a) Keyword report
b) Affinity Categories
c) Search Engine Optimization report
d) Site Search report

Answer:
d) Site Search report


 

The Site Search reports show:

a) how users search your site
b) traffic coming from search engines
c) traffic coming from Google organic search
d) traffic coming from Google paid search

Answer:
a) how users search your site


 

Which of the following Audience reports would you use to see how your site performance differs between desktop, smartphone and tablet users?

a) Location reports
b) Language
c) Frequency & Recency reports
d) New vs. Returning reports
e) Engagement reports
f) Browser & OS reports
g) Mobile reports

Answer:
g) Mobile reports


How could you discover whether users were viewing your website on mobile devices?

a) The Exit Pages report under “Site Content”
b) The Landing Page report under “Site Content”
c) The Engagement report under “Behavior”
d) The Devices report under “Mobile”

Answer:
d) The Devices report under “Mobile”


You are interested in identifying the most popular content on your site. Which of the following sections will have this report information by default?

a) Search
b) Acquisition
c) Audience
d) Conversion
e) Behavior

Answer:
e) Behavior


 

True or False: When you share a link to a custom report, you share the data in the report.

a) True: Sharing a link to a custom report shares the data in the report.
b) False: Sharing a link to a custom report only shares a template for the report.

Answer:
b) False: Sharing a link to a custom report only shares a template for the report.


 

Custom Reports in Google Analytics let you do which of the following?
(select all that apply)

a) Use multiple dimensions together in the same report
b) Create a report with Custom Metrics
c) Use a Custom Dimension as a primary dimension
d) Include customer names and addresses

Answer:
a), b), c)


By selecting “Share Template Link” you can share your dashboard and your data with another user.

a) True
b) False

Answer:
b) False


Which of the following types of data can be collected and reported in the Site Speed reports?

a) button click response time
b) how quickly images load
c) All of these are tracked by the Site Speed reports.
d) page-load time for a sample of pageviews on your site
e) how quickly the browser parses a page and makes it available for user interaction

Answer:
c) All of these are tracked by the Site Speed reports.


 

Which of the following reporting tools would you use to exclude any rows of a report with fewer than 50 visits?

a) Date comparison
b) Table filter
c) Table sort
d) Plot rows
e) Primary dimension
f) Secondary dimension
g) Pie chart
h) Pivot table

Answer:
b) Table filter


Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?

a) add a primary dimension
b) sort the table by sessions from highest to lowest
c) use a pivot table with two dimensions
d) add a secondary dimension
e) apply a table filter

Answer:
e) apply a table filter


 

If you wanted to view a static, sortable table that displays rows of data, which type of Custom report should you create?

a) Explorer
b) Flat Table
c) Map Overlay
d) Pivot Table

Answer:
b) Flat Table


 Continue with more questions about Reports

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6 thoughts on “Reports

  1. matteo

    can you explain me why the answer at “You are interested in identifying the most popular content on your site. Which of the following sections will have this report information by default?” is Behaviour? thanks so much

    Reply
    1. GAIQ Team Post author

      Hello Matteo,

      in the section ‘Behaviour’ you find data for pageviews, avg. time page etc. for each page by default. This data shows you the most popular pages (content) on your site.

      Reply
  2. Mathijs

    Hello,

    I have a question about some of the answers.

    Q: Which of the following would be most useful for ranking pages according to revenue contribution?

    Answers:
    a) Page Value
    b) Bounce Rate
    c) Revenue
    d) ROI
    e) Margin

    Can you explain me why this is not Revenue?

    Thanks

    Reply
  3. Pia

    Hello,
    thank you for your very helpful page!
    Please, could you help me clarify one of your question? “To see the bounce rate of a specific medium in an Acquisitions report:” To be honest, I do not see that there is a problem. I can see the Bounce Rate right from the beginning in every report. Did I understand the question wrong?
    Thank you!

    Reply
  4. GAIQ Team Post author

    Hello Pia,

    you are right. The bounce rate is now visible by default. But answers a) + b) are still correct because c) Referral is a medium anyway (so the answer makes no sense) and d) is obviously wrong.

    Reply

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