Segmentation

 

Which of the following would be valid segments to consider when looking at data? Select all that apply.

a) traffic by device
b) traffic by geography
c) traffic by marketing channel
d) traffic by time of day
e) all of the above

Answer:
e) all of the above


 

Which of the following would be valid segments to consider using to analyze traffic patterns in your data?

a) All of these answers are correct.
b) traffic by time of day
c) traffic by device category
d) traffic by marketing channel
e) traffic by geography

Answer:
a) All of these answers are correct.


 

Which of the following are true about segmentation? Select all that apply.

a) Segmentation can help you find the underlying causes of changes to your aggregate data.
b) Segmentation allows you to isolate and analyze subsets of your data.
c) Segmentation should generally not be used without Real-Time reporting.
d) Segmentation is a technique that should only be used by experienced analysts.

Answer:
a) + b)


 

Which of the following are true about segmentation? Check all that apply.

a) Segmentation allows you to combine data from multiple web properties in your reports.
b) Segmentation allows you to isolate and analyze subsets of your data.
c) Segmentation is a technique that should only be used by experienced analysts.
d) Segmentation can help you find the underlying causes of changes to your aggregate data.

Answer:
b) + d)

 

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