Segmentation

Which of these is NOT a benefit of using segments in your data analysis?
[2017 question]

a) You can analyze users by single or multi-session conditions
b) You can isolate and analyze specific conversions paths using conversion segments
c) You can compare behavior metrics for groups of users live Converters vs non Converters
d) You can permanently modify the data in your view

Answer:
d) You can permanently modify the data in your view


 

Applying segments to your reports can help you isolate data for which of the following groups?

(select all that apply)

a) Users 25 to 34 years of age who have their browser set to Spanish
b) Users that viewed a page on your website and then watched a video
c) Users that engaged in your social media or email campaigns
d) Users who have children

Answer:
a), b), c)


You can create custom segments using which of the following criteria?

(select all that apply)

a) Dimensions
b) Metrics
c) Session dates
d) Sequences of user actions

Answer:
a), b), c), d)


Which of the following would be valid segments to consider when looking at data?

(select all that apply)

a) traffic by device
b) traffic by geography
c) traffic by marketing channel
d) traffic by time of day
e) all of the above

Answer:
e) all of the above


 

Which of the following would be valid segments to consider using to analyze traffic patterns in your data?

a) All of these answers are correct.
b) traffic by time of day
c) traffic by device category
d) traffic by marketing channel
e) traffic by geography

Answer:
a) All of these answers are correct.


 

Which of the following are true about segmentation?

(select all that apply)

a) Segmentation can help you find the underlying causes of changes to your aggregate data.
b) Segmentation allows you to isolate and analyze subsets of your data.
c) Segmentation should generally not be used without Real-Time reporting.
d) Segmentation is a technique that should only be used by experienced analysts.

Answer:
a) + b)


 

Which of the following are true about segmentation? Check all that apply.

a) Segmentation allows you to combine data from multiple web properties in your reports.
b) Segmentation allows you to isolate and analyze subsets of your data.
c) Segmentation is a technique that should only be used by experienced analysts.
d) Segmentation can help you find the underlying causes of changes to your aggregate data.

Answer:
b) + d)


 

How many segments does Google Analytics allow you to compare at once?

a) 1
b) 2
c) 3
d) 4

Answer:
d) 4


 

Segments are applied before sampling, so even if your data is being sampled, your segments will not be.

a) True
b) False

Answer:
b) False

 

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2 thoughts on “Segmentation

  1. Munam

    Which of the following are true about segmentation? Check all that apply.

    How come the option D is a correct answer as the above question is same is in that part D was not a correct answer…. Little confuse on this. Please help

    Reply

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