Ecommerce Analytics course: From Data to Decisions

In this course  you will learn about the measurement planning process and practice navigating Google Analytics to improve the performance of an example ecommerce business. You’ll discover a lot of useful reporting and analysis techniques to help you to make informed decisions for your ecommerce business using Google Analytics data.

The Ecommerce Analytics course consists of 3 units:

1 – Introduction to ecommerce analysis
2 – Understanding customers
3 – Understanding shopping behaviour

What you will learn in this course:
– how to use the Enhanced Ecommerce reports in Google Analytics
– how to use segmentation to compare different groups of data
– hot to choose the right reports that align with your measurement plan
– how to conduct in-depth data analyses

 > Get started with the Ecommerce Analytics course

Back to the course overview

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