Digital Analytics Fundamentals course

If you want to understand the core principles of digital analytics and you want to improve the performance of your business through better digital measurement, you’re at the right place. This course will teach you how to get started with Google Analytics and how to build a useful measurement plan first.

The Digital Analytics Fundamentals course consists of 6 units:

1 – Course Overview
2 – Getting started with digital analytics
3 – Understanding and using Google Analytics data
4 – Collecting actionable data with Google Analytics
5 – Navigating Google Analytics reports
6 – Navigating Conversions reports

What you will learn in this course:
– how to build an effective measurement plan
– how to collect actionable data
– the key digital measurement concepts, terminology and analysis techniques
– how to evaluate your digital marketing performance with Google Analytics reports

Get started with the Digital Analytics Fundamentals course

Back to the course overview

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