Google Tag Manager Fundamentals

In this course you will learn how to managing multiple analytics and marketing tags for your website. Google Tag Manager makes tag implementation easier and can simplify the management process for marketers, analysts, and developers.

The Google Tag Manager Fundamentals Course consists of 4 units:

1 – Starting out with Google Tag Manager
2 – Setting up Google Tag Manager
3 – Collecting data using the Data Layer, variables, and events
4 – Using additional tags for marketing and remarketing

What you will learn in this course:
– the core concepts and principles of tag management using Google Tag Manager
– how to create website tags and manage firing rules
– how to enhance your Google Analytics implementation
– how to configure other marketing tags, like Dynamic Remarketing

 > Get started with the Google Tag Manager Fundamentals course

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