Google Analytics Platform Principles course

In this course you will learn how the platform collects, transforms, and organizes data in Google Analytics and how you can get the most out of your own reports.

The Platform Principles course consists of 4 units:

1 – Platform Fundamentals
2 – Collection
3 – Processing & Configuration
4 – Reporting

What you will learn in this course:
– all about the four components of the Google Analytics platform: collection, processing, configuration and reporting
– how the data you need is collected by GA across different devices
– how data is transformed (before you see it in reports)
– the key concepts for customizing GA data

Get started with the Google Analytics Platform Principles course

Back to the course overview

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