What are the three parts of a trigger in Tag Manager?
a) Variables, operators, and values
b) Operators, tags, and variables
c) Variables, operators, and the Data Layer
d) Tags, values, and the push method
Answer:
a) Variables, operators, and values
How do you enable a built-in variable in Tag Manager?
a) Publish the built-in variable in the Publish Now area
b) Create a user-defined variable in the Variable configuration tab
c) Check the built-in variable in the Variable configuration tab
d) Uncheck the built-in variable in the Variable configuration tab
Answer:
c) Check the built-in variable in the Variable configuration tab
When first logging into Google Tag Manager what will you need to set up?
a) The Data Layer
b) A Tag Manager account
c) Cross-domain tracking
d) A Google Analytics account
Answer:
b) A Tag Manager account
Where should you place the container code on your website for best results?
a) Before the opening <body> tag on every page of your website.
b) After the opening <body> tag on every page of your website
c) Before the closing </body> tag on every page of your website
d) After the closing </body> tag on every page of your website
Answer:
b) After the opening <body> tag on every page of your website
Where can you find your container code in Tag Manager?
a) After you first create an account and container
b) Under the “Accounts” section by clicking into the container
c) Under “Admin” by selecting your container and clicking “Install Google Tag Manager”
d) Under the “Versions” section by clicking into the tag
Answer:
a) + c)
What is the suggested naming convention when creating tags?
a) Website name – tag type – variable used
b) Agency name – website name – date
c) Date – tag location – creator
d) Tag type – website name – tag location
Answer:
d) Tag type – website name – tag location
To set up a reusable Google Analytics property ID variable, you should use what kind of variable?
a) User-defined Constant variable
b) User-defined Data Layer variable
c) Built-in Event variable
d) Built-in Click Classes variable
Answer:
a) User-defined Constant variable
What are some of the benefits of using the Data Layer in Tag Manager?
a) Avoid fragile dependencies on web page source code
b) Pass data into third-party applications
c) Use the data to fire triggers
d) Add an additional layer of security to data
Answer:
a), b), c)
Where in your website code should you place the Data Layer object?
a) Before the container snippet
b) After the container snippet
c) Inside the container snippet
d) At the bottom of your HTML
Answer:
a) Before the container snippet
How are variables declared in the Data Layer?
a) As Javascript cookies
b) As variable types
c) As containers
d) As key-value pairs
Answer:
d) As key-value pairs
What are two ways to populate information to the Data Layer?
a) Use code to pre-populate values in the Data Layer when a web page loads
b) Use Google AdWords to push information to the Data Layer
c) Use Google Analytics to push information to the Data Layer
d) Use a Javascript method to push values from your web page into the Data Layer
Answer:
a) + d)