Data Layer variables persist across pages automatically
a) True
b) False
Answer:
b) False
To pass static values from a website into Google Analytics Custom Dimensions using the Data Layer, what must you first set up?
a) Google Analytics Enhanced Ecommerce
b) The Data Layer
c) A Data Layer variable
d) A Google Analytics tag with a Custom Dimension
Answer:
b), c), d)
The Data Layer “push method” allows you to do what?
a) Push data from Google Analytics to your website
b) Push data from your website into the Data Layer
c) Push data from AdWords to the Data Layer
d) Push data from one Tag Manager account to another
Answer:
b) Push data from your website into the Data Layer
To pass dynamic values from a website to use as Custom Metrics in Google Analytics, what must you first set up?
a) Google Analytics Enhanced Ecommerce
b) The Data Layer
c) A Data Layer variable
d) A Google Analytics tag with a Custom Metric
Answer:
b), c), d)
To send Custom Dimension data with an Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manager?
a) The Tag Manager account ID
b) The Analytics property ID
c) A Javascript push method
d) The Custom Dimension index number
Answer:
d) The Custom Dimension index number
To send Custom Metric data with an Analytics Pageview tag, what do we need to add to the Pageview tag in Tag Manager?
a) The Tag Manager account ID
b) The Analytics property ID
c) A Javascript push method
d) The Custom Metric index number
Answer:
d) The Custom Metric index number
If you want to track Submit button clicks using an event trigger, what event type should you choose?
a) Click
b) Form
c) Page View
d) History Change
Answer:
a) Click
In Tag Manager, what kinds of website actions can trigger a Google Analytics event tag?
a) Clicking a Submit button
b) Clicking the Play button for a video
c) Making a menu selection
d) Closing a web page
Answer:
a), b), c)
If you wish to track the URL of a webpage using Tag Manager, what kind of user-defined variable should you use?
a) Page Path variable
b) URL variable
c) Click Classes variable
d) DOM element
Answer:
b) URL variable
If you wish to track only the part of a URL after the hash sign, what Tag Manager variable type should you use?
a) Url Port
b) Url Query
c) Url Fragment
d) Url Path
Answer:
c) Url Fragment
If you wish to define an event trigger based on the class of a Submit button, which built-in variable should you choose?
a) Built-in Event variable
b) Built-in Element variable
c) Built-in Click Classes variable
d) Built-in Click Target variable
Answer:
c) Built-in Click Classes variable