New views can include website data from before the view was created.
a) True
b) False
Answer:
b) False
If data is excluded from a view using a filter, it may be recovered within thirty days.
a) True
b) False
Answer:
b) False
If you delete a view, account administrators can recover the view using the “trash can” function within how many days?
a) 35
b) 65
c) 95
d) 125
Answer:
a) 35
True or False: The order in which filters appear in your view settings matters.
a) True. Filters are executed in the order in which they appear.
b) False. Filters are not necessarily executed in the order in which they appear.
Answer:
a) True. Filters are executed in the order in which they appear.
Google Analytics filters data in the order in which the filters are set.
a) True
b) False
Answer:
a) True
Filters allow you to reprocess historical data from before the filter was applied.
a) True
b) False
Answer:
b) False
Filters may be applied retroactively to any data that has been processed
a) True
b) False
Answer:
b) False
A user with “edit” permissions at the Account level will automatically have “edit” permissions at the Property and View levels.
a) True
b) False
Answer:
a) True
Which of the following are possible uses of filters?
a) replace complicated page URLs with readable text strings
b) report on only a subdomain or directory
c) include only traffic coming from a particular campaign
d) exclude visits from a particular IP address
e) all of these are possible uses of filters
Answer:
e) all of these are possible uses of filters
Why is it important that you maintain one unfiltered view when using filters with your Analytics account?
a) You will need to configure your goals in the unfiltered view
b) Without one unfiltered view, you will not be able to use a filter for multiple views
c) An unfiltered view ensures that the original data can always be accessed
d) There is no reason to maintain an unfiltered view
Answer:
c) An unfiltered view ensures that the original data can always be accessed
Why is it important to keep one unfiltered view when using filters with Google Analytics?
a) To ensure you can always access the original data
b) In order to configure Goals
c) In order to use a filter for multiple views
d) There is no reason to have an unfiltered view
Answer:
a) To ensure you can always access the original data
Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?
a) One account, one property, no views
b) One account, two properties
c) One account, one property, two views
d) One account, one property, one view, because you can’t use Google Analytics to track the mobile app
Answer:
b) One account, two properties
Which of the following are possible uses of views within a single Google Analytics account?
(select all that apply)
a) To look more closely at traffic to a specific part of a site (a page or selection of pages)
b) To limit a user’s access to a subset of data
c) To track domains that belong to another account
d) To look more closely at traffic to a specific subdomain
Answer:
a), b), d)
You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?
a) Create a new view and apply an advanced filter that deletes page data outside the subdirectory
b) Create a duplicate view and add a filter: select “Include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory
c) Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory
d) Create a new web property and add the new tracking code to the pages on the subdirectory
Answer:
b) Create a duplicate view and add a filter: select “Include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory
Using filters, you can _______.
a) exclude data from a view
b) change how the data looks in your reports
c) include data in a view
d) All of these answers apply
Answer:
d) All of these answers apply
Filters allow you to:
a) Exclude data from a view
b) Include data in a view
c) Modify which data appears in your reports
d) All of the above
Answer:
d) All of the above
Which of the following best represents the hierarchical structure of a Google Analytics account from top to bottom?
a) View → Account → Property
b) Property → Account → View
c) Account → View → Property
d) Account → Property → View
Answer:
d) Account → Property → View
If you wanted to see reports in a view with only data for users from the U.S. and Canada, which of these filters could you apply?
a) Filter 1: include U.S. > Filter 2: include Canada
b) Filter 1: include Canada > Filter 2: include U.S.
c) Filter 1: include U.S. and Canada
d) Filter 1: exclude Europe and Asia
Answer:
c) Filter 1: include U.S. and Canada
Which of the following statements are true?
Check all that apply
a) If you make a mistake with a configuration setting on a view, you can always reprocess the data to fix it.
b) To view data from two websites in aggregate using Google Analytics, you must use the same tracking ID on both sites.
c) Once a view is deleted it can be restored using the trash can feature.
d) When a new view is created, it will show the historical data from the first view you created for the property.
Answer:
b) +c)
Filters can modify the data in your Google Analytics reports by:
(select all that apply)
a) including data
b) excluding data
c) exporting data
d) changing how data looks in reports
Answer:
a), b), d)