Analytics Tracking Code

To use Analytics to track user behavior on your website, what must you add to each page of your site?

a) PHP tracking code
b) Google Analytics account number only
c) Google Analytics tracking code
d) A permissions button

Answer:
c) Google Analytics tracking code


You should add Analytics tracking code to your site___________________

a) before documenting your business objectives
b) after implementation planning
c) when it’s convenient for your IT team
d) during measurement planning

Answer:
b) after implementation planning


 

To find your the Analytics tracking code, which sequence of steps should you follow?

a) “Admin” tab > “Tracking Code” > “Tracking Info”
b) “Admin” tab > “Tracking Info” > “Tracking Code”
c) “Reporting” tab > “Audience Reports” > “Tracking Code”
d) “Audience Reports” > “Settings” > “Tracking Code”

Answer:
b) “Admin” tab > “Tracking Info” > “Tracking Code”


You should include Google Analytics tracking code on every page of a website you want to track.

a) True
b) False

Answer:
a) True


 

If you install the same default tracking code on pages with different domains, Analytics will count these users and sessions separately.

a) True
b) False

Answer:
a) True


When does the tracking code send a pageview hit to Google Analytics?

a) Every time a user clicks a video
b) Every time a user adds an item to a shopping cart
c) Every time a user searches on your website
d) Every time a user loads a webpage with embedded tracking code

Answer:
d) Every time a user loads a webpage with embedded tracking code


Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website page?

a) Annotations
b) Real-Time
c) Secondary dimensions
d) Intelligence Alerts

Answer:
b) Real-Time


 

True or False: To collect mobile application data with Google Analytics, you should implement the exact same code you use for your website tracking.

a) True
b) False

Answer:
b) False