Which of the following technologies or features can be used to add data to Google Analytics?
a) Data Import, Real-Time
b) Data Import, Intelligence
c) Data Import, Measurement Protocol
d) Real-Time, Intelligence
Answer:
c) Data Import and Measurement Protocol
You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?
a) Analytics Intelligence
b) Data Import
c) Segments
d) Annotations
e) Custom Reports
Answer:
b) Data Import
(note: there is an older version of this question where the answer instead of this is “Dimension Widening”)
Which of the following is an example of adding internal context to your data?
Choose one.
a) Using third-party data from your competition to set targets for your own site performance.
b) Using a monthly visits benchmark from your industry as a whole to set targets for your own site performance.
c) Using your site’s historical monthly visits data to set a future monthly visits target.
Answer:
c) Using your site’s historical monthly visits data to set a future monthly visits target.
The measurement protocol can collect and send user activity data to Google Analytics from any web-connected device, such as a ticket kiosk.
a) True
b) False
Answer:
a) True
To send data to Google Analytics from a web-connected device like a point-of-sale system, what must you use?
a) Data Import
b) Browser cookies
c) The Networking protocol
d) The Measurement Protocol
Answer:
The Measurement Protocol
Similar to the JavaScript and mobile SDKs, you’ll need to include a tracking ID with each hit collected by the Measurement Protocol.
a) True
b) False
Answer:
a) True
How can you add data to Google Analytics from other sources? (select all that apply)
a) Link your AdWords account to Google Analytics to import advertising data
b) Use Cost Data Upload to import click and cost data from non-AdWords campaigns
c) Import a .csv file into Google Analytics to attach new dimensions to existing dimensions
d) Upload data to Google Spreadsheets and automatically sync it with your Google Analytics account
Answer:
a), b), c)
To add external data to Google Analytics using the Data Import feature, you must have:
a) a key that links the imported data with Google Analytics
b) a key that links the imported data with your AdWords account
c) an SDK that links the imported data with Google Analytics
d) an API that links the imported data with your AdWords account
Answer:
a) a key that links the imported data with Google Analytics
What are the two methods of importing external data into Google Analytics using Dimension Widening?
(select all that apply)
a) Linking to Google Spreadsheets
b) Using the Mobile SDKs
c) Using the API
d) Uploading a spreadsheet or CSV file
Answer:
c), d)
For the question ” How can you add data to Google Analytics from other sources? (select all that apply)”, why the answer doesn’t include “(D) Upload data to Google Spreadsheets and automatically sync it with your Google Analytics account” ? any explanation?
For the last question, why “(b) using the Mobile SDKs” not right?
This is a bit of a tricky question. Of course you can import data using the Mobile SDK. But the question asks only for methods using “Dimension Widening”. Here is a good explanation from Justin Cutroni: http://cutroni.com/blog/2013/10/30/dimension-widening-import-data-directly-into-google-analytics/
I agree, having the answers unrevealed below the fold allows me to answer the questions before scrolling for the correct answers.
might be better to colour the answers rather than writing answers at the end ?
Hello Karl,
the reason for writing the correct answer at the end is to give people the chance to answer to question on their own first.