What is a “metric” in Google Analytics?
[2017 question]
a) A dimension that can help you analyze site performance.
b) The dates in your date range.
c) A segment of data separated out in a report for comparison.
d) The numbers in a data set often paired with dimensions.
Answer:
d) The numbers in a data set often paired with dimensions.
What does the “Users” metric measure?
a) The total number of visits to your website
b) Users that had at least one session on your site in the given date range
c) Users that landed on the homepage of your website
d) Users who have signed up to an email newsletter on your website
Answer:
b) Users that had at least one session on your site in the given date range
Which of the following suggests a poorly performing landing page?
a) Bounce Rate > 90%
b) Bounce Rate < 90%
c) % New Visits > 90%
d) % New Visits < 90%
e) None of these answers
Answer:
a) Bounce Rate > 90%
Which of the following Behavior metrics shows the number of sessions that included a view of a page?
a) Visits
b) Unique Pageviews
c) Pageviews
d) Bounce rate
e) Unique Visits
Answer:
a) Visits
Which of the following are valid scopes for dimensions?
a) user level, campaign level, session level, hit level
b) campaign level, session level, hit level
c) session level, hit level
d) none of these answers is correct
e) user level, session level, hit level
Answer:
e) user level, session level, hit level
What does Google Analytics call a URL that passes parameters of useful information for reporting?
a) A data stream
b) A hit
c) A dimension
d) A metric
Answer:
b) A hit
You want to explore traffic metrics by gender and age. Which of the following sections in Analytics will be most useful?
a) Behavior
b) Conversion
c) Admin
d) Audience
e) Acquisition
Answer:
d) Audience
Which of the following are measures of traffic volume?
a) Avg. Time on Site
b) Margin
c) Bounce Rate
d) Visits
Answer:
d) Visits
Which of the following reporting dimensions would be useful to reference if you were rebuilding a website?
a) Browser
b) Device category
c) Language
d) All of these dimensions
e) None of these dimensions
Answer:
d) All of these dimensions
Note: There also exists a version of this question where “device category” is replaced by “screen colors”. The answer is of course the same.
Which of the following metrics shows the number of times your ads were displayed?
a) Impressions
b) CTR
c) Visits
d) Clicks
e) Pageviews
Answer:
a) Impressions
Which of the following are dimensions?
a) % New Sessions
b) Bounce rate
c) Conversion Rate
d) Screen resolution
e) Region
Answer:
d) + e)
Which of the following are dimensions?
a) Conversion Rate
b) % New Sessions
c) Bounce Rate
d) Region
Answer:
d) Region
The following are examples of dimensions:
(select all that apply)
a) Traffic source
b) Page name
c) Country
d) Unique visitors
Answer:
a), b), c)