In Google Analytics, what is “remarketing”?
a) When users visit your website for the first time and complete a conversion
b) When you show users targeted ads to bring them back to your website and encourage a conversion
c) When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
d) When a user buys an available product from a competitor
Answer:
b) When you show users targeted ads to bring them back to your website and encourage a conversion
Which of these may be imported to define a remarketing audience?
(select all that apply)
a) Pre-defined Segment
b) Custom Segment
c) Goals
d) Channel Groupings
Answer:
a), b)
Which of these are remarketing audiences that you can define?
(select all that apply)
a) Users who visited a specific page on your website
b) Users who played a video on your website
c) Users who purchased a product on your website
d) Users who visited your store in person
Answer:
a), b), c)
What is the maximum duration that a user can be included in a remarketing audience that you’ve defined?
a) 120 days
b) 180 days
c) 365 days
d) 540 days
Answer:
d) 540 days
What does a remarketing audience require to be eligible for Search Ad remarketing in your AdWords account?
a) 100 cookies
b) 1000 cookies
c) 2000 cookies
d) 5000 cookies
Answer:
b) 1000 cookies
To set up Dynamic Remarketing, what do you need to create in the Google Analytics Admin area?
a) Custom Segment
b) Custom Dimension
c) Custom Metric
d) Custom Report
Answer:
b) Custom Dimension
Which of the following groups could you target with Dynamic Remarketing?
(select all that apply)
a) Users who viewed your homepage
b) Users who sign up to your email newsletter
c) Users who viewed product detail pages
d) Users who abandoned their shopping carts
Answer:
a), c), d)
To set up Dynamic Remarketing for a retail vertical, what must you link your AdWords account to?
a) The Google Search Center
b) The Google Analytics Center
c) The Google Merchant Center
d) The Google Help Center
Answer:
c) The Google Merchant Center