Google Analytics Academy Courses

Google offers a set of free online courses in it’s Analytics Academy to improve your Google Analytics skills, to learn about Google’s measurement tools and to prepare for the GAIQ-Test. Here you will find video lessons from Google’s digital analytics experts and you can also test your own knowledge by answering questions and completing short quizzes at the end of each chapter. Keep in mind: a lot of questions (and answers) you will find here are also part of the GAIQ-Test!

The Google Analytics Academy teaches you all you need to know to pass the GAIQ exam

So the best way to prepare for your test is to take these courses and learn about Google Analytics step by step at your own pace.

The 4 different courses are:
1) Google Analytics for Beginners (NEW 2017)
2) Advanced Google Analytics (NEW 2017)
3) Ecommerce Analytics
4) Google Tag Manager Fundamentals



The courses Google Analytics  for Beginners (formerly know as ‘Digital Analytics Fundamentals’) and Advanced Google Analytics (formerly known as ‘Google Analytics Platform Principles’) are both new for 2017. These two courses are the most important for your preparation for the GAIQ. The courses are held by Justin Cutroni, Analytics Evangelist at Google and by Krista Seiden, Analytics Advocate for Google.