Advanced Google Analytics

In this course you will learn about advanced Google Analytics features including data collection, processing and configuration, and more complex analysis and marketing tools. It is designed for intermediate users who are interested in building a deeper understanding of how Google Analytics works. This course replaces the ‘Google Analytics Platform Principles Course’ and is aimed at intermediate users of Google Analytics who have already completed the Google Analytics for Beginners Course. It covers data collection and processing in Google Analytics as well as advanced configurations and analysis techniques.

The Advanced Google Analytics Course consists of 18 units:

  1. Data Collection and Processing

    1.1 Google Analytics data collection
    1.2 Categorizing into users and sessions
    1.3 Applying configuration settings
    1.4 Storing data and generating reports
    1.5 Creating a measurement plan

  2. Setting Up Data Collection and Configuration

    2.1 Organize your Analytics account
    2.2 Set up advanced filters on views
    2.3 Create your own Custom Dimensions
    2.4 Create your own Custom Metrics
    2.5 Understand user behavior with Event Tracking
    2.6 More useful configurations

  3. Advanced Analysis Tools and Techniques

    3.1 Segment data for insights
    3.2 Analyze data by channel
    3.3 Analyze data by audience
    3.4 Analyze data with Custom Reports

  4. Advanced Marketing Tools

    4.1 Introduction to remarketing
    4.2 Better targeting with Dynamic Remarketing
    4.3 Course Summarya