Google Analytics for Beginners

If you want to understand the core principles of digital analytics and you want to improve the performance of your business through better digital measurement, you’re at the right place. This course will teach you how to get started with Google Analytics, how to create an account, implement the tracking code, analyze basic reports, and set up goals and campaign tracking. It is  designed as an introduction for those who would like to learn Google Analytics, but have little or no previous experience in digital analytics or digital marketing.

This course replaces the ‘Digital Analytics Fundamentals Course’ and is designed more specifically for beginner users of Google Analytics. It covers basic information, including how Google Analytics collects data, how to navigate the Google Analytics interface, how to analyze basic reports and how to set up dashboards and shortcuts, as well as goals and campaign tracking.

The Google Analytics for Beginners course consists of 17 units:

  1. Introducing Google Analytics

    1.1 Why Digital Analytics
    1.2 How Google Analytics works
    1.3 Google Analytics setup
    1.4 How to setup views with filters

  2.  The Google Analytics layout

    2.1 Navigating Google Analytics
    2.2 Understanding overview reports
    2.3 Understanding full reports
    2.4 How to share reports
    2.5 How to setup dashboards ans shortcuts

  3. Basic reporting

    3.1 Audience reports
    3.2 Acquisition reports
    3.3 Behavior reports

  4. Basic Campaign and Conversion tracking

    4.1 Measuring Custom Campaings
    4.2 Tracking campaings with the URL builder
    4.3 Using goals to measure business objectives
    4.4 Measuring AdWords campaigns
    4.5 Course review and next steps