Which of the following are advantages of implementing Google Tag Manager?
a) You can add Google Analytics tags to your site without editing site code
b) You can change configuration values in your mobile app without rebuilding a new binary
c) You can add non-Google tags to your site without editing site code
d) You can add AdWords tags to your site without editing site code
e) All of these answers are correct.
Answer:
e) All of these answers are correct.
Generally, the recommended best practice is to set up one Google Tag Manager account
a) For every person who will have access to Analytics
b) For every site you want to track
c) For every Analytics view
d) For your company
Answer:
d) For your company
You currently have the Google Analytics tracking code on your site, but you want to start managing it and other tags using Google Tag Manager. You create a Google Tag Manager container and add a Google Analytics tag to the container. Once you have added the container snippet to every page of your site, what do you do with the existing Google Analytics tracking code?
a) remove the existing Google Analytics tracking code from the site
b) make sure that the existing Google Analytics tracking code is placed after the openingtag
c) replace the account ID in the existing Google Analytics tracking code with the container ID
d) update the Google Analytics tracking code with analytics.js
Answer:
a) remove the existing Google Analytics tracking code from the site
How can Google Tag Manager help you manage your website?
a) Simplify and speed up tag deployment
b) Specify when tags should fire
c) Manage different versions of tags
d) Increase website performance
e) Increase audience reach
Answer:
a), b), c), d)
Google Tag Manager can only be used with Google tags
a) True
b) False
Answer:
b) False
When creating a tag implementation plan, what are the recommended guidelines?
a) Determine which existing tags can be moved into Tag Manager
b) Decide what static and dynamic values you’ll want to pass from your website
c) Determine which events (or actions) you’ll use as triggers
d) Choose which tags can get you the data you need
Answer:
a), b), c), d)
If you wish to track metrics and dimensions in Google Analytics, which of these tags could you use?
a) AdWords Conversion Tracking tag
b) AdWords Remarketing tag
c) Google Analytics Pageview tag
d) DoubleClick Floodlight counter tag
Answer:
c) Google Analytics Pageview tag
What is stored in a Tag Manager container?
a) A grouping of all of your Tag Manager accounts.
b) A collection of variables defined in Tag Manager.
c) A Javascript object that holds data passed from your website
d) A collection of website tags and triggers
Answer:
d) A collection of website tags and triggers
What is a “container snippet” in Tag Manager?
a) JavaScript code placed on each page of your website
b) A Javascript object that holds data passed from your website
c) A collection of website tags and triggers
d) Analytics tracking code
Answer:
a) JavaScript code placed on each page of your website
A Tag Manager account allows you to do which of the following?
a) Manage tags for one or more websites
b) Access your Google Analytics account
c) Connect multiple Tag Manager accounts to a single Google account
d) Control access permissions to a Tag Manager account
Answer:
a), c), d)
What is a “trigger” in Tag Manager?
a) A trigger determines which events fire on your website
b) A trigger instantiates the Data Layer
c) A trigger fires tags in response to website events
d) A trigger publishes tags to your website
Answer:
c) A trigger fires tags in response to website events