Which of the following Audience reports would you use to determine whether first-time site visitors or repeat site visitors spend more time on your site on average?
a) Location reports
b) Language
c) Frequency & Recency reports
d) New vs. Returning reports
e) Engagement reports
f) Browser & OS reports
g) Mobile reports
Answer:
d) New vs. Returning reports
True or False. It is possible to customize the default channels in the Channels report and create your own custom channels from scratch.
a) True
b) False
Answer:
a) True
Which of the following Behavior reports would you use to identify the pages of your site that have the highest bounce rate as the first page of a user’s session?
a) All Pages
b) Content Drilldown
c) Landing Pages
d) Exit Pages
e) Site Speed
f) Site Search
g) Events
Answer:
c) Landing Pages
Which report lists the pages of your website where users first arrived?
a) Landing Pages report
b) All Pages report
c) Exit Pages report
d) Pages report under Events
Answer:
a) Landing Pages report
Which report can show you how well particular sections of your website content performed?
a) Location report
b) Content Drilldown report
c) Frequency and Recency report
d) Top Events report
Answer:
b) Content Drilldown report
If you wanted to see which pages on your site get the most traffic and highest engagement, which report can you view?
a) Active Users report
b) Engagement report
c) All Pages report
d) Frequency and Recency report
Answer:
c) All Pages report
If you wanted to group an audience based on their acquisition date and then compare behavior metrics over a series of weeks, which report should you use?
a) Cohort Analysis report
b) Active Users report
c) Users Flow report
d) Behavior Overview report
Answer:
a) Cohort Analysis report
Which of the following Behavior reports could you use to find new keyword ideas for your search advertising campaigns?
a) All Pages
b) Content Drilldown
c) Landing Pages
d) Exit Pages
e) Site Speed
f) Site Search
g) Events
Answer:
f) Site Search
Which report would best help you identify potential browser issues with your website traffic?
a) The Active Users report
b) The New vs Returning report
c) The Browser & OS report
d) The Source/Medium report
Answer:
c) The Browser & OS report
If you wanted to see a visual representation of which pages users entered your website on, what report should you view?
a) Landing Pages report
b) Behavior Flow report
c) Content Drilldown report
d) Treemaps report
Answer:
b) Behavior Flow report
Which of the following are required to create a Custom Report?
Check all that apply.
a) A report title must be entered
b) Multiple report tabs must be created
c) Multiple metric groups must be created
d) At least one metric must be added
e) At least one dimension must be added
f) A report filter must be applied
Answer:
a), d), e)
True or False. Custom Reports will only display data for the date range selected at the time the report is created.
a) True
b) False
Answer:
b) False
You can retrieve Google Analytics reporting data through the following methods:
(select all that apply)
a) the account administration settings
b) the reporting interface
c) the SDKs
d) an API
Answer:
b), d)
The reporting APIs can be used to:
(select all that apply)
a) automate complex reporting tasks
b) automate your tracking code customizations
c) retrieve Google Analytics data for use in your own applications
d) build your own dashboard with Google Analytics data
Answer:
a), c), d)
Each query sent to the Reporting API must specify:
(select all that apply)
a) the start and end dates
b) the name of the standard report you wish to use
c) which metrics to display
d) the ID of the account view that the data should be retrieved from
Answer:
a), c), d)
If the data for a report you request is stored in a standard aggregate table, it will never be sampled in Google Analytics.
a) True
b) False
Answer:
a) True
If you decrease the sample size for a report, more sessions will be used to calculate the report and it will take longer to generate.
a) True
b) False
Answer:
b) False
How do you increase the amount of data in a sampled Google Analytics report?
a) Choose “Greater precision” in the sampling pulldown menu
b) Choose “Faster response” in the sampling pulldown menu
c) Apply additional filters
d) Remove the Secondary Dimension
Answer:
a) Choose “Greater precision” in the sampling pulldown menu
How many reporting widgets can you save to a dashboard?
a) 6
b) 9
c) 12
d) 16
Answer:
c) 12
Which of the following would prevent data from appearing in a Custom Report?
(select all that apply)
a) You’ve applied a filter that filters out all of your data
b) You haven’t shared that Custom report with users in the same view
c) You have included dimensions and metrics of different scopes
d) You’ve applied too many dimensions to the Custom report
Answer:
a), c)