What setting must you enable to see data in Demographics and Interests Reports?
a) Content Grouping
b) Advertising features
c) User permissions on the view
d) In-Page Analytics
Answer:
b) Advertising features
Which report should you use to check if users are exiting from important pages on your website?
a) Landing Pages report
b) All Pages report
c) Exit Pages report
d) Pages report under Events
Answer:
c) Exit Pages report
What would you use to compare two date ranges in a report?
a) Hourly, Day, Week, Month views in the time graph
b) Real-time reports
c) Date range comparison
d) Account selector
Answer:
c) Date range comparison
Which of the following would you use to show two date ranges on the same graph?
a) secondary dimension
b) motion chart
c) plot rows
d) pivot table
e) date comparison
Answer:
e) date comparison
If you wish to see if report data is performing above or below the website average, which Google Analytics visualization should you choose?
a) Pivot view
b) Comparison view
c) Performance view
d) Percentage view
Answer:
b) Comparison view
Which of the following Audience reports would you use to see how often users return to your site?
a) Location reports
b) Language
c) Frequency & Recency reports
d) New vs. Returning reports
e) Engagement reports
f) Browser & OS reports
g) Mobile reports
Answer:
c) Frequency & Recency reports
If you wanted to work with other websites to send traffic to your pages, which report can provide you with some potential ideas for partners?
a) Channels report
b) Source/Medium report
c) Treemaps report
d) Referrals report
Answer:
d) Referrals report
The URL for the homepage of your site is example.com/index. You would like this to appear as “/home” in your Pages report. How can this be achieved?
a) Use a Search and Replace custom filter on the Request URI field where Search Strings is “/index” and Replace String is “/home”
b) Use a Search and Replace custom filter on the Request URI field where Search String is “www.example.com/index” and Replace String is “www.example.com/home”
Answer:
a) Use a Search and Replace custom filter on the Request URI field where Search Strings is “/index” and Replace String is “/home”
Which of the following would be most useful for ranking pages according to revenue contribution?
a) Page Value
b) Bounce Rate
c) Revenue
d) ROI
e) Margin
Answer:
a) Page Value
To see the bounce rate of a specific medium in an Acquisitions report:
Check all that apply.
a) Change the primary dimension in the Channels report to “Medium” and view the Bounce Rate metric
b) Change the primary dimension in the Source/Medium report to “Medium” and view the Bounce Rate metric
c) Change the primary dimension in the Referrals report to “Medium” and view the Bounce Rate metric
d) You cannot see this information in any Acquisitions reports.
Answer:
a) + b)
Which of the following types of traffic will show in the “Campaigns” report?
Check all that apply
a) Visits from Google AdWords campaigns that have autotagging enabled
b) Visits from Google AdWords campaigns that have autotagging disabled and no manual campaign tagging
c) Visits from all links tagged with the parameter utm_medium=cpc
d) Visits from all links tagged with the utm_campaign parameter
Answer:
a) + d)
Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?
a) Keyword report
b) Affinity Categories
c) Search Engine Optimization report
d) Site Search report
Answer:
d) Site Search report
The Site Search reports show:
a) how users search your site
b) traffic coming from search engines
c) traffic coming from Google organic search
d) traffic coming from Google paid search
Answer:
a) how users search your site
Which of the following Audience reports would you use to see how your site performance differs between desktop, smartphone and tablet users?
a) Location reports
b) Language
c) Frequency & Recency reports
d) New vs. Returning reports
e) Engagement reports
f) Browser & OS reports
g) Mobile reports
Answer:
g) Mobile reports
How could you discover whether users were viewing your website on mobile devices?
a) The Exit Pages report under “Site Content”
b) The Landing Page report under “Site Content”
c) The Engagement report under “Behavior”
d) The Devices report under “Mobile”
Answer:
d) The Devices report under “Mobile”
You are interested in identifying the most popular content on your site. Which of the following sections will have this report information by default?
a) Search
b) Acquisition
c) Audience
d) Conversion
e) Behavior
Answer:
e) Behavior
True or False: When you share a link to a custom report, you share the data in the report.
a) True: Sharing a link to a custom report shares the data in the report.
b) False: Sharing a link to a custom report only shares a template for the report.
Answer:
b) False: Sharing a link to a custom report only shares a template for the report.
Custom Reports in Google Analytics let you do which of the following?
(select all that apply)
a) Use multiple dimensions together in the same report
b) Create a report with Custom Metrics
c) Use a Custom Dimension as a primary dimension
d) Include customer names and addresses
Answer:
a), b), c)
By selecting “Share Template Link” you can share your dashboard and your data with another user.
a) True
b) False
Answer:
b) False
Which of the following types of data can be collected and reported in the Site Speed reports?
a) button click response time
b) how quickly images load
c) All of these are tracked by the Site Speed reports.
d) page-load time for a sample of pageviews on your site
e) how quickly the browser parses a page and makes it available for user interaction
Answer:
c) All of these are tracked by the Site Speed reports.
Which of the following reporting tools would you use to exclude any rows of a report with fewer than 50 visits?
a) Date comparison
b) Table filter
c) Table sort
d) Plot rows
e) Primary dimension
f) Secondary dimension
g) Pie chart
h) Pivot table
Answer:
b) Table filter
Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?
a) add a primary dimension
b) sort the table by sessions from highest to lowest
c) use a pivot table with two dimensions
d) add a secondary dimension
e) apply a table filter
Answer:
e) apply a table filter
If you wanted to view a static, sortable table that displays rows of data, which type of Custom report should you create?
a) Explorer
b) Flat Table
c) Map Overlay
d) Pivot Table
Answer:
b) Flat Table