Google Tag Manager Fundamentals

In this course you will learn how to managing multiple analytics and marketing tags for your website. Google Tag Manager makes tag implementation easier and can simplify the management process for marketers, analysts, and developers. The Google Tag Manager Fundamentals Course is designed to help marketers and web developers use Tag Manager to better manage site tags and send valuable marketing and user behavior data to applications like Google Analytics.

The Google Tag Manager Fundamentals Course consists of 14 units:

  1. Starting out with Google Tag Manager

    1.1 Course Introduction
    1.2 Start with a measurement plan
    1.3 Develop a tag implementation plan
    1.4 Tag Manager overview

  2. Setting up google Tag Manager

    2.1 Install the Google Analytics tag
    2.2 Set up a GA Property variable
    2.3 Set up cross-domain tracking
    2.4 Understand the Data Layer

  3. Collecting data using the Data Layer, variables, and events

    3.1 Pass static values into Custom Dimensions
    3.2 Pass dynamic values into Custom Metrics
    3.3 Track events with variables

  4. Using additional tags for marketing and remarketing

    4.1 Set up AdWords conversion tracking
    4.2 Set up Dynamic Remarketing
    4.3 Course Review

What you will learn in this course:
– the core concepts and principles of tag management using Google Tag Manager
– how to create website tags and manage firing rules
– how to enhance your Google Analytics implementation
– how to configure other marketing tags, like Dynamic Remarketing